I Built an AI That
Runs My Business.
I'll Build One for Yours.
I'm Rees. Product leader, CMO consultant, agency founder, and the person who built a 250,000-line AI operating system to run his entire business. I help companies ship AI systems that actually work, without the three-year learning curve.
The Problem
Everyone's hiring for AI.
Nobody's building with it.
Most product and marketing teams are already using AI. They've got their ChatGPT tabs, their copilot subscriptions, their Notion AI. And they're still just as stretched as they were 18 months ago.
The tools aren't the problem. The integration is.
What's missing isn't access to AI. It's someone who's already built the systems, made the mistakes, found what actually works in production, and can skip you past the two-year experiment phase.
That's what I do. Not strategy decks. Not audits that sit in Notion. Actual systems. Deployed. Running.
What I Do
Four ways to work with me.
Most clients start with an audit. Some skip straight to the build. A few want me in the room every week. All four are fine.
AI Operations Audit
2 weeks · Fixed fee
The thing to buy when you know something needs to change but you're not sure what.
I map your entire operation, product, marketing, internal tooling, and find where AI can replace manual work, where it genuinely can't, and what to prioritise first. You get a roadmap you can act on with or without me.
- \u2192Full operational audit
- \u2192AI opportunity mapping
- \u2192Prioritised roadmap with estimated ROI
- \u21922x working sessions
- \u2192Recorded output
AI System Build
4–8 weeks · Fixed fee
The thing to buy when you're ready to actually change how your operation works.
I design and deploy the 2–3 systems that will have the biggest impact. Lead gen. Content pipelines. Internal tooling. Reporting dashboards. Real, running systems, not prototypes.
- \u2192Systems designed, built, and deployed
- \u2192Full documentation
- \u2192Team handover
- \u219230 days post-launch support
Ongoing Optimisation
Monthly retainer
The thing to buy when you want to keep moving forward without managing it yourself.
Once the systems are running, they need tending. New tools come out. Edge cases emerge. I stay in the loop, keep things running, train your team, and build new systems as needed.
- \u2192Monthly strategy call
- \u2192System monitoring
- \u2192Iterative improvements
- \u2192Direct Slack/WhatsApp access
Fractional Leadership
Min. 2 days/week
The thing to buy when you need a senior operator in the room, not just a consultant.
Fractional CMO, CPO, or Head of AI. I embed with your team, own outcomes, and combine strategic leadership with hands-on AI implementation. Same commitment as a full-time hire, without the full-time price tag.
- \u2192Strategic leadership and team management
- \u2192AI systems architecture and deployment
- \u2192Board and investor-level reporting
- \u2192Direct integration with your leadership team
Not sure which is right? Book a 20-minute conversation.
The Work
Not mock-ups. Not demos.
Actual deployed systems.
These aren't hypotheticals or spec projects. Every one of these is live and doing the job it was built to do.
The GoTyme Proposal Site
An interactive proposal website that helped close a £250,000 engagement. Not a PDF. A live, animated site.
Pitching a £250k engagement to a senior buyer. A PDF wasn't going to cut it.
- \u2192Bespoke interactive proposal website
- \u2192Personalised animations and data visualisations
- \u2192Built in days using Next.js and Claude
- \u2192The kind of thing an agency would charge £30k to produce
The deal closed. £250k engagement.
Atlas — AI Operating System
An AI that manages an entire business. Email, calendar, social media, business development, family coordination.
- \u2192AI operating system on OpenClaw and Claude
- \u2192Manages 3 email accounts: triage, drafting, sending
- \u2192Creates and schedules social content daily
Does the work of two full-time people at a fraction of the cost.
The Content Engine
250,000+ lines of production code. A full content creation and distribution system, built without a single developer.
- \u2192Complete content engine: idea → research → draft → edit → publish
- \u2192Multi-platform distribution across social and web
- \u2192250,000+ lines of production code
Non-technical leaders can build production-grade systems with AI. This is proof.
Thingiverse / MyMiniFactory CMO
CMO consultant for the world's largest 3D printing platform. Led the marketing function through an acquisition.
- \u2192Led 16-person marketing team across US, UK, and Europe
- \u2192Managed the acquisition announcement
- \u2192Built AI systems into the marketing operation
CMO-level delivery at a recognised, complex tech business with real commercial stakes.
Things I've Built
I don't just consult.
I ship.
Platforms, dashboards, AI systems, SaaS products. Every one of these was built by me: strategy, product thinking, architecture, and code. No dev agency. No technical co-founder.
GoTyme Proposal Site
Interactive proposal website with personalised animations and real-time data. Strategy, design, and engineering in one deliverable. Closed a £250k deal.
Atlas: AI Operating System
Complete AI OS managing 3 email inboxes, social media, calendar, business development, and family coordination. Autonomous 24/7 operation.
The Content Engine
250,000+ lines of production code. Full content platform: idea generation, research, drafting, editing, multi-platform publishing.
Pitchsite
AI-powered proposal site generator. Turning the GoTyme success into a repeatable product. Generates interactive proposal websites from a brief.
BookerBot
AI-powered booking and scheduling automation. Voice integration, multi-timezone coordination, automatic follow-ups and confirmation workflows.
ECO4 Audit Dashboard
Full audit dashboard for energy surveyors. Data visualisation, compliance tracking, report generation. Built for a commercial client.
Levity Lead Gen Platform
End-to-end lead generation system. CRM reactivation, AI email sequences, automated booking, performance analytics. Powers the agency.
Etyma
Autonomous AI art business. Atlas runs the store, generates content, manages listings, handles customer comms. First sale within days.
Track Record
10 years. London.
Real brands. Real outcomes.
I spent a decade working with serious businesses in London before moving back to Cape Town. Here's the short version.
First Marketing Role
Head of Marketing, MyMiniFactory — London
First marketing hire at the 3D printing platform that would eventually become Thingiverse. Built the marketing function from scratch. Ran a crowdfunding campaign that raised $1M in 30 days.
40% Engagement Surge
Strategy and Growth, The Tree — London
Rebuilt the content and comms strategy for EIT Food, a €1.6B EU initiative. Delivered a 40% rise in engagement and landed a single client worth 20% of the agency's annual revenue.
Series A Through Rebrand
Growth Lead, Nucco / UNIT 9 — London
Repositioned an insurance fintech through deep brand and audience analysis. The rebrand directly enabled their Series A fundraise. Pioneered VR content strategy that opened an entirely new revenue line.
£1M+ From One Pitch
Strategy Consultant, Avantgarde — London
Led the pitch strategy for Jaguar Land Rover, repositioning them as a modern luxury brand. Secured over £1M in new business from a single pitch. Built global sponsorship strategy for Kia across sailing, eSports, and tennis.
Built an Agency Solo
Founder, Levity — Cape Town
Launched a lead generation agency using AI to deliver what traditionally requires a team of five. Scaled to multiple concurrent clients across fintech, proptech, and SaaS.
CMO of the World's Largest 3D Printing Platform
CMO Consultant, Thingiverse / MyMiniFactory
Leading marketing transformation during a major acquisition. Managing a 16-person team across US, UK, and Europe. Building AI marketing infrastructure into real commercial operations.
Consulting Practice and Autonomous Systems
Independent Consultant — Cape Town
Launched an independent consulting practice spanning product, marketing, and AI leadership. Built an autonomous gig application system that finds, qualifies, and applies for opportunities using AI.
The Right Fit
This works if you're in one of these situations.
I work with B2B SaaS companies, tech platforms, and professional services firms. Typically 50\u2013500 employees. Product and marketing teams of 3\u201320 people.
The Stretched VP
You're running a product or marketing team against an impossible workload. Your CEO keeps asking what you're doing with AI. You've tried a few things. Nothing's stuck. You need someone to come in, figure out what's actually worth building, and then build it, without a 6-month discovery phase.
The Founder / CEO
You know your product and marketing need to be more systematic. You've got a team but they're reactive, not proactive. You want AI in the operation but you don't have time to become an AI expert. You need someone who can own this and deliver outcomes, not hand you a document and disappear.
The PE-Backed Portfolio Company
You've got a new portfolio company. Growth is underperforming. You need a senior operator who can come in fast, assess the situation, implement systems, and transfer capability to the team, then exit cleanly. No long-term hire commitment required.
Also available for fractional leadership roles: CMO, CPO, or Head of AI. Let's talk.
Based in Cape Town (GMT+2). Fully remote-capable. London travel is no problem.
About
I'm not a developer.
I just build things.
(And yes, I'm aware that's a weird sentence.)
I grew up in South Africa, spent 10 years working in London with some serious brands, and moved back to Cape Town when my wife and I decided that raising kids in London was expensive, cramped, and unnecessarily grey.
My background spans product and marketing: strategy, go-to-market, growth, community, team leadership, all of it. For the past couple of years I've been CMO consultant for MyMiniFactory / Thingiverse, the world's largest 3D printing platform. I manage a 16-person team. I led the acquisition announcement. It's a real job with real stakes.
I also run Levity, my agency, which does AI-powered lead gen and marketing automation for B2B clients.
And then there's everything else. The AI systems. The side projects. The 250,000-line content engine. The AI operating system that runs my calendar, email, and business dev. I built all of that at the same time, with two kids under three, using the same AI tools I help my clients use.
I'm proof that you don't need to be technical to build serious things with AI. You just need to commit to it.
When I'm not building, I'm usually trying to be a decent husband and dad. My son Sunny is two and a half. My daughter Auri is seven months. Sleep is a memory.
The Numbers
Don't take my word for it.
I don't have ten years of named consulting clients yet. I've spent most of my career building internally. But here's what I do have: deployed systems, hard numbers, and a \u00a3250k deal that closed because of a website I built in three days.
That's the kind of proof that doesn't need permission to publish.
The GoTyme proposal site. Built in days. Closed in weeks.
Across 38 repos. No developer. Just AI and clear problems to solve.
Atlas. Running right now. Email, social, calendar, business dev.
CMO-level delivery at the world's largest 3D printing platform.
Worked with Jaguar Land Rover, Kia, EIT Food, and more.
Jaguar Land Rover. Strategy built around audience pain, not agency capability.
“Client testimonials coming. Currently asking people to write nice things about me.”
In the meantime: the work above is the testimonial.
Let's Talk
Ready to stop planning and start building?
Start with a 20-minute conversation. I'll tell you honestly whether I'm the right fit, and if I am, exactly what I'd do first.
I typically respond within 24 hours. Based in Cape Town (GMT+2). Takes calls with London, New York, and Singapore regularly.